From the streets of Cannes to social networks : the Bienvenue à Cannes campaign continues on all screens
07/10/2024
Back
Le 10 December 2024
Voted the world’s best destination for festivals and events, Cannes is rolling out a 12-month tourism strategy
On Thursday, November 28, 2024, David Lisnard, Mayor of Cannes, Jean-Michel Arnaud, President and Bruno Desloques, General Manager of the Palais des Festivals et des Congrès de Cannes, and their teams presented the 2025 tourism strategy and actions at the Hi5 studio, in front of more than 350 Cannes socio-professionals.
« The year 2024 has confirmed Cannes’ dynamism and influence, and our city has become a leading international destination for events, tourism and culture. This success, the fruit of a collective commitment, encourages us to go even further in 2025. I would like to congratulate all the teams at the Town Hall and the Palais, as well as the professionals, on this worldwide recognition. By focusing on municipal innovation, excellence in hospitality and the expertise of local socio-professionals, Cannes is preparing to take on new challenges and seize the opportunities of a constantly changing world. In 2025, we will continue to build on this momentum to improve our results and strengthen Cannes as a global benchmark, a model of creativity and sustainable development.»
David Lisnard, Mayor of Cannes
« In 2025, the Palais des Festivals et des Congrès de Cannes is continuing its drive for excellence. By implementing an ambitious strategic action plan, our teams are strengthening our position and developing major new opportunities. With the hosting of new major professional events, a bold and renewed cultural programme, and significant investments to modernise our infrastructures, the Palais des Festivals et des Congrès should be hosting more than 150 events by 2025. These initiatives, driven by an innovative and sustainable vision, are strengthening our economic and cultural appeal, while laying out a promising outlook for the future. »
Jean-Michel Arnaud, Chairman of the Palais des Festivals et des Congrès de Cannes
Excellent results for 2024
2024 marked by an increase in attendance and economic benefits
2024 was an exceptional year, with higher attendance figures for all events and new initiatives:
75 professional events, 350,000 participants, 340 days of activity;
81 shows programmed by the Palais + 3 days of Plages Electroniques and 8 Bals des Fous;
Hotel occupancy up 4% from May to September compared with 2023.
The destination renews itself and moves upmarket
The reopening of Palm Beach, with new benchmark restaurant brands;
New hotel and private beach openings: MOB Hôtel, Edgar Suites, Lucia, Copal Beach, etc. ;
A 7th 5* hotel in Cannes with the Belle Plage.
Historic treble for Cannes
This dynamism and vitality was recognised for the third year running as the ‘World’s Best Destination for Festivals and Events’ at the World Travel Awards 2024.
2025, a promising year
To capitalise on this recognition, the Palais des Festivals et des Congrès de Cannes is rolling out an ambitious and aggressive action plan based on the following key areas:
9 new professional events signed up for 2025:
ETHCC8 – Ethereum Community Conference, from 30 June to 3 July (the major blockchain event!) ;
ETH Global, from 4 to 6 July;
IGTM – International Golf Travel Market, 20-23 October;
Reply, November 13-15;
ERTC – European Refining Technology Conference, November 18-20;
Congrès de Médecine Générale, 30-31 May;
Longevity, June 23-25;
35th IFSCC Congress, September 15-18;
17th French Psychiatry Congress, December 10-17.
Organisers of major events are renewing their contracts: RX (5 years), ILTM (5 years), Cannes Lions (2 years), etc.
An ever-changing and attractive cultural programme:
39 performances, dance, music, theatre ;
New: A comedy weekend on 3, 5 and 6 April 2025;
MIDƐM 25 from 29 to 31 January 2025, co-produced with Live Nation and an explosive LIVE programme: IAM and the Orchestre National de Cannes, Mika, La Femme and Irène Drésel, Yodelice, Ko Ko Mo…
Festival International des Jeux, the leading games event on the French-speaking market, from 28 February to 2 March 2025, with an opening on 26 February for professionals. In 2024, 85,000 admissions, 5,000 professionals, 400 journalists and influencers;
The Cannes – Côte d’Azur France Dance Festival will take place from 22 November to 7 December 2025, with the programme to be revealed in April.
Investments for an ever more modern and competitive Palais:
1 million invested by the Palais des Festivals et des Congrès de Cannes to integrate Dolby Atmos immersive sound in the Grand Auditorium from the 78th edition of the Cannes Festival;
Work to modernise the Salon des Ambassadeurs;
The installation of 5 LED screens ranging from 5 to 36 m², 12 mobile totems in portrait mode, and 7 fixed LCD screens in landscape mode;
A winter campaign: ‘Extend the summer into spring’:
This attractive campaign to promote seasonal wings is being rolled out in France, Northern Italy, Norway, Sweden, Switzerland and the UK:
press operations, press trips ;
advertising campaign ;
poster campaign in the Paris metro, Milan ;
Expedia UK, Sweden and Norway campaign.
Crowned the World’s Best Destination for Festivals and Events at the World Travel Awards for the third year running, Cannes is approaching 2025 with even greater ambition. Buoyed by this international recognition, the city, in collaboration with the Palais des Festivals, is rolling out major initiatives: prestigious new events, bold cultural programming and strategic investments. Cannes continues to evolve as a global benchmark, embodying innovation, excellence and international influence.
