Cannes’ new visual identity wins two TOP/COM awards
As part of the TOP/COM GRANDS PRIX Corporate Business 2023, the ceremony for which took place on Wednesday 12 April 2023 in Paris, the Cannes Town Hall and the SEMEC won two TOP/COM d’Or awards in the “Global Design” category and the “Jury’s Special Prize” with the agency BontéDivine!
These prizes reward the best initiatives in the field of corporate communication. This year, it was Cannes’ new visual identity that was chosen by a jury of experts and professionals from the sector.
A real recognition for the teams of the Cannes Town Hall and the Palais des Festivals et des Congrès who worked during several months with the agencies Bastille and BontéDivine! on the Cannes logo and all its variations.
“The strength of Cannes’ identity lies in its age-old specificity: deep Provençal roots, cultivated and perpetuated, and a wide opening to the world, recognised and acclaimed on the international scene. Cannes is both a city where life is good and where you can blossom in an exceptional environment, through culture or sport, and a renowned place for holidays, festivals, congresses and other international events; a city that combines a unique living environment and an intense attractiveness, two founding pillars that we strive to protect, improve and enhance on a daily basis with a permanent concern for the general interest; a city that has become a brand in its own right, in the eyes of its inhabitants as well as those of the entire planet.
Because Cannes has evolved and is still evolving, without ever denying its heritage and traditions, it needed a new logo that would represent this evolution, guaranteeing its history as well as its ambitions and its future. We wanted it to be modern and elegant. It works today in its institutional version Ville de Cannes generic but also through its declinations: the Palais des Festivals and Congresses, the ports of Cannes, the museums and the mascot Léro.
We are therefore very proud to receive these prestigious awards today.
David Lisnard, Mayor of Cannes
“Receiving these TOP / COM awards is a great source of pride for BontéDivine! as it rewards several years of very good collaboration with the City of Cannes and the Palais des Festivals. Convinced that brands are alive and that they can have a tremendous impact on our societies, we wanted to reveal the audacity that characterizes the city of Cannes and allow it to fully embody its ambitions. It is in this sense that we have worked on this new brand identity, which is at the same time statutory, elegant and simple, and which is expressed through a whole ecosystem of brands and even a mascot.
I would like to thank my team for their unfailing commitment to this beautiful rebranding of which we are all so proud, as well as the Cannes teams for their confidence. We are in the process of writing a beautiful story which, I am sure, is just beginning.
Delphine Fauchère, President of BontéDivine! Branding agency
The new identity for the Cannes brand.
In 2021, the teams of the Cannes Town Hall and the Palais des Festivals and Congresses have engaged a global reflection on the definition of a marketing strategy for Cannes by calling upon two agencies: the Bastille agency for the strategy and the positioning, and the BontéDivine agency! for the design.
After several months of work, Cannes now has a new visual identity and a unique and assertive positioning: Cannes, the place where talent express themeselves.
A new design which is perfectly adapted to all the territory’s daughter brands: Palais des Festivals et des Congrès, museums, ports, etc.
The coherence and quality of all its logos make this brand design particularly successful and powerful.
A strong identity which has been declined on all the communication supports of the municipality, from the corporate brochures to the signage, passing by the website and the social networks. To take things even further, the collaboration continued with the creation of the official Cannes mascot: Léro (*). A crucial strategic and relational tool, which enhances the mythical history of the city and creates a link between Cannes, its inhabitants and its visitors.
About the Mascot of Cannes
BontéDivine! is a human-sized branding and communication agency, founded in 2012. Convinced that brands can have an incredible impact on our society, we accompany companies in creating unique, strong, coherent and lively brands, capable of creating preference.
Our credo is to combine strategy and creation to reveal the audacity of brands and make them shine, by making every touch point a true brand experience. Our expertise is based on an acute understanding of current expectations, trends and social changes that will shape tomorrow’s world and our ability to support our clients over the long term: brand strategy, identity creation, deployment, implementation of a communication plan and its activation.
Bastille is the agency dedicated to territories and public players. A leading agency in territorial marketing, it is behind numerous strategies, brands and image campaigns for territories: HelloLille, Côte d’Azur France, Strasbourg Europtimist, OnlyLyon…
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