“Cannes has always been able to adapt to change to remain a welcoming, innovative and forward-looking city. This is not about promoting or judging crypto-currencies, but about enabling Cannes retailers who so wish to attract an international clientele familiar with these uses. In some countries, these means of payment are already widely adopted; we must anticipate so that Cannes does not deprive itself of an additional economic lever. Training, informing and supporting professionals in this transition means offering them new sales opportunities. As part of our Web3 strategy and in the run-up to EthCC – Europe’s largest event dedicated to blockchain – we are positioning Cannes as a pioneer in digital and connected hospitality.

David Lisnard, mayor of Cannes

“As the first convention centre in France to accept cryptocurrency payments, we are continuing our commitment to innovation in the service of our raison d’être: Welcoming the World Sustainably. This is part of our drive to expand our range of services to meet the expectations of visitors, delegates and professionals from fast-changing ecosystems. Offering this new payment solution will make it easier for us to welcome our international clientele, while supporting Cannes’ professionals in adopting new digital practices.

Jean-Michel Arnaud, President du Palais des Festivals et des Congrès de Cannes

A kit to identify businesses that accept cryptocurrency payments

To raise the profile of the establishments involved, they were given a ‘Cannes Crypto Friendly’ communication kit: official logo, window sticker, elements for social networks, etc. All of these materials are designed to make acceptance of cryptocurrencies visible and facilitate the customer experience.

A dedicated page and enhanced visibility

An interactive map and a list of participating retailers are available on the Tourist Office website:

This page is shared with all interested event organisers, including the EthCC, to inform the 10,000 professionals expected in Cannes at the end of June 2025.

Raising awareness and providing support: heading for EthCC 2025!

In the run-up to this major event, Cannes Town Hall and the Palais des Festivals et des Congrès have set up a support programme for local professionals, with two Digital Camp workshops – ‘Deciphering cryptocurrency’ – organised on 4 February and 3 April 2025.

These sessions provided an opportunity to present the strategic, tax and legal issues associated with these new payment methods, propose practical solutions and share feedback.

The result: more than 50 tourism professionals in Cannes have already taken the plunge, accepting payments in cryptocurrency. A strong local dynamic, in the run-up to EthCC 2025.

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