Voted the world’s best destination for festivals and events, Cannes is rolling out a 12-month tourism strategy
10/12/2024
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Le 07 October 2024
From the streets of Cannes to social networks : the Bienvenue à Cannes campaign continues on all screens
From July 24 to August 14, Cannes Town Hall and the Palais des Festivals et des Congrès are launching the second phase of the “Bienvenue à Cannes” campaign. Forty screens installed in the streets of the city display photos of the teams from 5 establishments that have signed the charter: the Cabanon, Fragonard, the Duplex, the Bastide de l’Oliveraie and the Carlton Cannes.
In parallel, mini interviews are published on Cannes’ official social networks (X and Instagram). These videos enable the establishments to express their commitment, and perfectly align the campaign with the idea of promoting talent, in line with the positioning of the Cannes brand. The first 7 videos have already attracted 153,200 views, 4,230 likes and over 200 comments. This content series showcases 12 establishments and will be broadcast until the end of August.
📆Next videos to come: Lucia, Mondrian, Mademoiselle Gray and Itinéraire Café.
