From the streets of Cannes to social networks : the Bienvenue à Cannes campaign continues on all screens
07/10/2024
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Le 07 October 2024
Cannes town hall and the Palais des Festivals launch the “Bienvenue à Cannes” charter
On Friday, March 29, 2024, Cannes Town Hall, the Palais des Festivals et des Congrès and Cannes’ tourism trade unions (hoteliers, restaurateurs, furnished-rental companies, shopkeepers, cabs and beach resorts) presented the “Bienvenue à Cannes” charter. This new tool commits signatories to a set of virtuous and sustainable actions to promote a quality welcome. Customers are also at the heart of this approach, as they are invited to give their opinions and evaluate their experiences using a QR code displayed in member establishments. In line with David Lisnard’s mandate, the “Bienvenue à Cannes” charter pursues the destination’s ambition to ensure a high level of service quality, for the benefit of residents and visitors alike. It also supports the numerous municipal and private investments made over the past ten years to enhance the city’s competitiveness.
With over three million visitors every year, Cannes is one of the world’s leading tourist destinations. It also ranks first outside Paris in terms of business tourism. Aware of the considerable economic spin-offs for the town, David Lisnard has undertaken, as part of his mandate project, the creation of a charter for tourism operators to better welcome and retain customers. Following extensive consultations with local socio-professionals, Cannes Town Hall and the Palais des Festivals et des Congrès have introduced a practical, modern system that is suitable for all: the “Bienvenue à Cannes” charter.
This charter, intended for all socio-professionals taking part in the initiative, is based on a set of general principles designed to guarantee residents and visitors a high level of service quality and thus enhance their satisfaction. It also includes specific commitments relating to each trade: hotels, restaurants, bathing establishments, shopkeepers, cabs and furnished-lettings.
The DNA of the charter rests on five fundamental pillars:
– professionalism: quality of service;
– trust: transparency and predictability of prices (the professional must not charge abusive or misleading prices);
– respect: by complying with current regulations;
– sustainability: a commitment to a sustainable and more inclusive territory;
– high standards: traceability. In addition, this tool enables member establishments to collect their customers’ opinions via an online questionnaire accessible via a QR code. The information will be transmitted directly to the professionals, the tourist office and the professional associations, when they are affiliated, via an online platform. Thanks to feedback, signatories will be able to assess the impact of implementing the objectives set out in the charter, and adopt a continuous improvement approach.
